The Natural Foods Merchandiser reports
U.S. natural products sales top $56.7
billion with 9.7 percent growth
Experts
To Analyze Industry Trends on Free June
12 Webcast. Click
here to register
Boulder, Colo. (June 7, 2007) - The Natural
Foods Merchandiser(r) 2007 Market Overview
reported today that U.S. natural products
sales grew 9.7 percent in 2006 across all
channels, reaching $56.76 billion in total
sales. The Market Overview provides the
industry's most comprehensive and current
data on retail sales of natural and organic
foods, personal care products and supplements.
Complete results are available in the June
issue of the magazine and in the digital
edition available at www.naturalfoodsmerchandiser.com/digital.
NFM
Editor in Chief Marty Traynor Spencer and
Managing Editor Laurie Budgar will analyze
results and trends, and answer questions
on the report at a free Webcast on June
12. To participate, register at www.naturalfoodsmerchandiser.com.
NFM, a New Hope Natural Media publication,
is the leading trade magazine serving the
natural and organic products industry and
is read by more than 15,000 retailers, industry
leaders and trend watchers each month.
"U.S.
consumers continue to demonstrate a growing
appetite for natural and organic products,
as manufacturers and retailers expand into
new and nontraditional areas and deepen
their offerings. In fact, total sales for
the natural and organic industry increased
56 percent between 2002 and 2006,"
said Spencer.
Natural
personal care sales grew by 18.4 percent
to $2.78 billion and natural pet product
sales increased 15.1 percent to $367 million.
Other organic categories showing strong
growth were coffee and tea at 23.3 percent
and nutrition bars at 22 percent. Food sales
in natural product stores were up 11.7 percent,
with the hottest sales categories being
fresh meat and seafood, as well as beer
and wine. Produce remains the largest category
with sales of $3.3 billion, up 11.5 percent
over 2005.
The
retail channel accounted for 81.2 percent,
or $46.06 billion, of total sales. For the
second consecutive year, natural products
retailers drove double-digit growth-this
year at a 10.7 percent rate. Natural products
retailers accounted for close to 50 percent
of total market revenues with sales of $28.27
billion.
The
Market Overview is produced jointly by The
Natural Foods Merchandiser and its sister
publication, Nutrition Business Journal
(r), a leading source of market research
and strategic business information for manufacturers
and suppliers in the nutrition industry.
Data
is gathered through The Natural Foods Merchandiser's
Annual Store Survey of more than 780 stores
or chains, from the largest national "supernatural"
chains to small independent vitamin and
health food stores. Mass market and consumer
data is compiled from sources including
The Hartman Group, Natural Marketing Institute,
SPINS/ACNielsen, Multi-Sponsor Surveys,
Sloan Treads & Solutions, Health Focus,
Information Resources Inc. and Whole Foods
Magazine.
For
purposes of the survey, natural foods are
considered those formulated without artificial
preservatives, flavors, colors, fats, sweeteners
and GMOs (genetically modified organisms).
"Organic"
is a labeling term that denotes products
produced under the authority of the Organic
Foods Production Act.
New
Hope Natural Media (www.newhope.com),
a division of the Penton Media, Inc., is
the leading media resource and information
provider for the natural, organic and healthy
products industry with print, in-person/event,
and e-business products and services. Penton
Media, Inc. is the largest independent business-to-business
media company in the U.S., serving more
than six million business professionals
every month. The company's market-leading
brands are focused on 30 industries and
include 113 trade magazines, 145 Web sites,
150 industry trade shows and conferences,
and more than 500 information data products.
Headquartered in New York City, the privately
held company is owned by MidOcean Partners
and U.S. Equity Partners II, an investment
fund sponsored by Wasserstein & Co.,
LP, and its coinvestors. For additional
information on the company and its businesses,
visit www.penton.com
.
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